"Why would a non-smoker like me be interested in a book like this? Simple. Curiosity !!! But also because I know several seriously bad ass smokers, too helpless to kick the butt! What a refreshing take on fighting ...overcoming ...conquering nicotine dependency on your terms with the most powerful weapon in your armoury.. your own mind. Curiosity Killed the Craving truly redefines the genre of the “self-help “book. No preaching , no dictats, no scares and intimidation , it gently nudges you along while you are in control of the ride. Here, it’s YOU doing it all ... and all you’re doing really is just being watchful and observing the urge come on pass you by. It’s that simple really. This pocket companion is an easy-to-read, ready reckoner that partners you through the journey and beyond. It’s empathic, it’s personal and unfiltered. A wonderful read and a great gift idea."